Design-led strategy for innovation and growth.

If you integrate imagination, engineering and entrepreneurship, you get Imagineers.

Our Services

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Strategic Design

We apply design and systems-thinking to solve wicked business challenges. Strategic design is both a design-led approach to strategy and methodology for rapidly ideating, building and testing new solutions to find new opportunities for innovation and growth.

  • Business design

  • Design sprints

  • Problem solving

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Integrated Strategic Planning

We are experts in integrated strategic planning and roadmapping. We connect the dots between your business, brand, product and marketing strategies to enhance focus, break down silos, and improve business performance across the board.

  • Strategy development

  • Roadmapping

  • Go-to-market and growth

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Design & Creative

We turn the big thinking into beautiful reality. Our multi-disciplined design team works across brand, user experience, user interface and customer experience design backed by award-winning creative direction and strategic thinking.

  • User experience design

  • Digital product design

  • Customer experience design

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Branding

Strong brand strategy and execution is the key to sustainable demand generation. Brand-thinking is at the heart of what we do, from purpose and vision through to positioning and comms. We help clients leverage brand thinking and execute better to grow.

  • Brand strategy

  • Brand architecture

  • Brand design and corporate brand design

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Digital Strategy & Transformation

We are digital natives who have been immersed in technology, data and ecommerce for decades. Our philosophy of business is expressed through data-centricity and in leveraging data at-scale to create advantages with technologies like AI for growth.

  • Digital strategy

  • Digital transformation and maturity

  • Assessments and governance

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Innovation

We specialise in holistic and integrated innovation as outlined in the ‘Ten Types’ of Innovation framework by Doblin, and open innovation methodologies. We help brands and founders invest in and maximise return from innovation activities and initiatives.

  • Innovation strategy

  • Product(s), experience(s) and profit model(s)

  • Open innovation

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Advisory & Coaching

We offer our group of leaders as fractional advisors who work with you hands-on to help you make key business decisions, focus, and execute effectively. As founders and executives ourselves with a wealth of business experience, we can help you navigate your way forward.

  • 1:1 coaching and mentorship

  • Advisory boards and governance

  • Advisory on-demand (fractional hiring)

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Partner Engagement

We help our clients find and engage the right services, solutions and capital partners, or help them work more effectively with their existing partners. We add value through clear briefs, improved governance, enhanced collaboration and making the right connections.

  • Capital raising

  • Technology solutions

  • Media and marketing solutions

How we work.

We value learning by doing. It’s a blend of art and science. There are no facts about the future. The way to impact change is to make and test things in the real world with robust methods for continuous adaptation and learning. We run with a startup mentality.

Create the brief.

We run workshops to align our teams to a common objective, direction and outcome – creating the brief.

We focus on defining the problem we’re engaged to solve so we know precisely where to focus.

Understand the problem.

Define the strategy.

We use a design-led approach to craft strategies and plans, working backward from the target future state.

We engage in discovery and research to learn and gain insight into people, problems and opportunities.

Gain new insight.

We design and craft brands, products, customer experiences, digital products, user interfaces.

Design and craft solutions.

Test and learn.

We test solutions directly with target users to learn by doing with both qualitative and quantitive research.

We continuously reflect, iterate and refine strategy, design and solutions, adapting to new insight.

Iterate and adapt.

Nail the goal.

We are here to help our clients win big. Whatever the goal is, we’re laser focused on making it happen.

Hear from our clients.

  • James Whittaker

    "Imagineers ability to understand the nuance of the industry and challenge the status quo was exceptional"

    James Whittaker
    Chief Executive, Resonate Health

  • Nic

    "Imagineers facilitation and insights were and instrumental part of our journey"

    Nic Wong
    GM Growth & Development, Orion Energy

  • Nepia Winiata

    “I have great confidence in the expertise available to us from the very talented, capable and authentic Imagineers

    Nepia Winiata
    Chief Executive, Te Wānanga o Aotearoa

We help organisations think differently and build more value with applied creativity.

We solve complex business problems and bring you the know-how for making transformative change. We give you access to a diverse group of the best minds in their respective fields, scaling up or down on demand to meet your needs while helping you get more from your service partners.

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We can impact your:

Business Models

Products

Services

Brands

Customer experiences

Digital technologies

Digital architectures

Leadership and governance